This morning Pando has released more information about the P4P test results for AT&T, Comcast and Verizon. I think that it really means something that this effort is strongly supported by so many major ISPs. Here are some quotes:
Pando Networks CTO and P4PWG Co-Chair Laird Popkin said, “This round of trials also introduced a new capability of P4P, extending the protocol to optimize traffic among ISPs. This allows ISPs, for example, to direct P2P applications to use private ISP-to-ISP connections instead of expensive transit across the general Internet, further improving delivery performance and reducing delivery cost.”
DCIA CEO Marty Lafferty added, “The improvement in results achieved by Pando Networks, Yale University, and a larger number of participating ISPs in this second round of P4P field trials further validates the potential value of P4P. The technology has now demonstrated tremendous benefits for cable as well as telco-based ISPs. We are excited to be moving ahead with its further development and look forward to its ultimate deployment.”
Commenting on the release of the results, executives from industry-leading ISPs indicated support for the initiative and a willingness to participate in more testing.
“The trial results demonstrate that P4P has the potential to increase network efficiencies, which ultimately could provide Internet users with a better and faster broadband experience,” said Charles Kalmanek, Vice President - Networking and Services Research, AT&T Labs. “We look forward to continuing our cooperative relationships with industry and academic partners, working together to find effective solutions for users and networks operators, and supporting their adoption.”
“Comcast believes that collaboration and engagement with the Internet community, engineers, academics and other experts is the best way to evaluate new Internet technologies like P4P,” said Barry Tishgart, VP of Internet Services for Comcast. “We’re encouraged by the results of the first P4P trial recently conducted on our cable ISP infrastructure, and we look forward to participating in additional P4P trials as we continue to optimize our network to provide the best experience for all customers.”
According to Verizon Senior Technologist Doug Pasko, Co-Chair of the P4PWG, “In this second round of P4P trials, route guidance reduced the P2P traffic entering Verizon’s networks from a previous average reduction of thirty-five percent (35%) to a reduction of more than seventy-five percent (75%). P2P traffic leaving Verizon’s networks was reduced from an average of forty-one percent (41%) to fifty-four percent (54%). This again illustrates how ISPs can operate more efficiently if traffic remains on their own networks.”
“The P4P field trials have repeatedly proven that localized P2P delivery is a ‘win-win’ for consumers, content owners and broadband network operators,” added Robert Levitan, CEO of Pando Networks. “Pando Networks is proud to offer P4P functionality as a part of our content delivery cloud solution.”